Posts tagged with Google

Albert Wenger, one of the owners of tumblr

At minute 31:

  • Google did not invent keyword advertising
  • GoTo, later renamed Overture, out of IdeaLab, invented it
  • and were acquired by Yahoo
  • Google improved upon the keyword search idea, turning keyword search into a viable business model
  • They realised there needs to be such a thing as a quality score—i.e., you don’t myopically give the ad space to the highest bidder. Long-term revenue maximisation required asking what the users want, and not p***ing them off.

This is how much people love to talk about and speculate on $AAPL.

The CBOE puts out a volatility index specifically on Apple stock. (Google has one too.)