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I find this to be incredibly transparent.  It actually has pictures of McMansions side-by-side, even while the ad clearly wants you to buy into the images of beautiful Florida.  The picture of the kids laughing with their parents?  Hilarious!

It’s also incredible the way they talk about the “Deepwater Horizon Incident” — aka the Oil Spill.  In a way they have to address the issue, but like — as if I would go to them for updates!  Thanks for conveniently cataloguing the largest ecological disaster in US history for me.  I’ll just look at the heavenly images of the WaterColor Inn® while I ponder that.

I wonder if people really fall for this kind of thing?